What is the trend for logo's for 2024?

 

Are you looking for new trend in logo art?

    It’s not surprising that many brands consider less to be more, with clean and simple logos, and it views typographic logos as likely to remain popular, but with a focus on lowercase lettering. No matter the fonts and typefaces used, lowercase could be king. When the start of a word is in lowercase, our minds are more likely to remember the word as a whole, rather than just the beginning letter.
We’re firmly in the social media age, so web design brands has predicted some different logo trends to look out for in the year ahead, and it makes for interesting reading. Some, like minimalism, you may expect based on the trends of the last few years, but you may not have considered some of the others.

2023 saw a range of logo trends, from wide wordmarks to flowing psychedelia to clever use of negative space, with the likes of fanta, Pepsi and Nickelodeon impressing – but what about 2024?

    Bright, bold logos are sure to stick in the mind, too, so these are also expected to be popular in 2024. They can be modern, exciting, and full of energy, and look great against both light and dark backgrounds.

    Illustrative typography is another trend, describing it as an art form. This can involve using letters to make more complex or detailed shapes, o creating monograms. There is an examples of companies changing the letter “o” in their names to make them look like tyres and craft businesses making the letters in their names depict craft equipment.

    We could be looking back to the past, too. This is nothing new, of course, with the likes of Nickelodeon and Burberry turning back the clock when it comes to their new logos, but the trend isn’t thought to be going away any time soon, with brands combining old and new to great effect. Consider vintage-style logos that incorporate modern, bold colors

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    The final prediction is that logos will be “intentionally flawed” in 2024. This might be in the form of hand drawings and logos that have clearly been worked on by humans – perhaps a response to the emergence of AI? Broken and distorted fonts are also on the rise, as are DIY punk aesthetics, signifying an increasing focus on individuality in the face of big tech and large corporations.